Thrive Leads Vs OptinMonster: Which is Best Lead Capture Plugin?

OptinMonster and Thrive leads are the two most powerful opt-in form builder and lead capture plugins or tools available in the market. Although Thrive Leads is comparatively new in the market, they have done enough damage to evolve as a best OptinMonster alternatives. As a WordPress blogger, I found both of these lead captures plugs awesome. But, I took some time to understand which one is best for me among Thrive Leads Vs OptinMonster.

Thrive Leads Vs OptinMonster Comparison 2020

There are various advantages & disadvantages of both the plugins and at the same time both are simply awesome in their own ways. Then how to choose between OptinMonster or Thrive Leads?

Thrive Leads

  • A wide variety of opt-in form types
  • Easy drag and drop form building
  • Lots of pre-made templates
  • A huge list of integrations for email marketing services
  • SmartLinks feature to display different offers to existing subscribers


  • Drag and drop builder
  • Precision targeting features.
  • Pre-designed templates
  • A/B testing
  • Adblock detection
  • Lead sharing
  • Behavior automation

Here are the key features that will help you to choose the best one. You need any one of them to kick start with your email list building activity & there is doubt about that. So, make sure you spend enough time to decide the best.

1. Popularity

Thrive Leads: On the other hand, Thrive Leads is quite new but has done very well in this short span of time. Thrive Leads is quite simple and comparative less complicated while handling. Their features are perfect for an individual blogger to start building an email list from scratch.

OptinMonster: OptinMonster is very popular in the market of lead capture plugins. They are in this market from quite a long time and many professional & agencies are recommending them. 700,000+ websites are using OptinMonster to turn their traffic into leads, conversions, and sales.

2. Platform Dependency

Thrive Leads: Thrive Leads only work with WordPress blogs. If your website is created using any other platform, then you must get OptinMonste.

OptinMonster: OptinMonster works best with any CMS platforms like Drupal, Magento, Joomla, Shopify, Blogger, Weebly, Squarespace, Tumblr, etc.

3. Lifetime Updates

Thrive Leads: Thrive Leads comes with a one-time payment and lifelong updates. That means, all the future changes are completely free of cost.

OptinMonster: OptinMonster doesn’t offer any one-time payment solution. So, you will get updates until your subscription is active. Just renew to get further updates.

4. Money-Back Guarantee

Thrive Leads: All Thrive themes products come with a default 30 days money back guarantee. Within that period if you are not happy with the product, then you can ask for refund.

OptinMonster: Similarly, OptinMonster offers 14 days money back guarantee. You can ask for refund within that period. And after that you will not get any prorate basis refund.

5. A/B testing design

Thrive Leads: With Thrive Leads, you can do A/B Testing extensively. You will get many benefits like

  • A/B testing different opt-in types
  • A/B testing triggers
  • Set and forget automatic A/B test winner option
  • Integrated analytics
  • Automatic traffic optimization during tests 

OptinMonster: OptinMonster also offer some amazing freedom in A/B Testing feature. But these are missing.

6. Smart Exit Feature

Thrive Leads: SmartExit+ makes it possible to trigger the exit intent only when certain conditions are met. SmartExit+ grabs your carpenter-turned reader by the collar and presents them with the chosen opt-in form on exit intent.

Another visitor might be quite happy to browse your website until they see your opt-in form after 15 seconds. SmartExit+ knows this and lets your visitor leave with no further annoyances.

OptinMonster: You can never underestimate the security of your website. And your hosting provider can help you in this department. For instance, A2 Hosting offers security features such as SSL and their Perpetual Security pack, which includes Kernel Care, Web Hosting Firewall, DDoS Protection, and more. Security wise, you will also get many A2 Optimize WordPress Plugins.

7. Pricing

Thrive Leads: Thrive Leads offers very cheap & one-time payment options, in case you just buy this tool. Here are the pricing details.

  • $67 for 1 website
  • $97 for 5 websites
  • $147 for 15 websites

You can also join Thrive Membership plan @ $19/mo only. Avail a 24% OFF Thrive Themes membership discount on annual billing pricing.

OptinMonster: OptinMonster comes with 4 different plans with monthly billing & annual billing option.

  • Basic: $9/mo (billed annually)
  • Plus: $19/mo (billed annually)
  • Pro: $29/mo (billed annually)
  • Growth: $49/mo (billed annually)

This price is after availing the latest OptinMonster discount. Besides that you can also get an extra 20% discount using this special OptinMonster Coupon Code.

Note: OptinMonster plans are subject to renew every year. There is no one-time fee for OptinMonster. If you want to save more, follow OptinMonster Black Friday 2020 Deal to get maximum discount.

Why You Should Buy OptinMonster?

Have a website other than WordPress also? Shopify, Drupal, Joomla, Wix, Medium, etc then this is for you. OptinMonster is there in the market for a long time and gradually they have grown as one of the most powerful cloud-based apps now. One can easily enjoy the countless features, design their own email opt-in forms and play with many more core features to start building their email list from day one.

optinmonster key features


  • It is easy to integrate into a WordPress website using dedicated plugins for API and authentication.
  • OptinMonster is available for all website platforms that are built on HTML and not only WordPress.
  • OptinMonster has a lot of built-in conversation optimization tools and a list of features.


OptinMonster is not the most affordable solution as it is not cost-effective.The basic plan of OptinMonster only gives one access to very limited features.With OptinMonster, there are limited elements which are available in the form of the builder.The OptinMonster forms are usually ready to use the form and cannot be edited.

Why You Should BUY Thrive Leads

On the other hand, Thrive Leads in a very short period of time gained a very good name in the market of top lead capture plugins. Not only that due to their pricing structure they are giving OptinMonster a tough fight and growing as best OptinMonster alternatives for beginners.

thrive leads review


Thrive Leads have ready-made templates that can be customized and edited.It has a one-time affordable payment which gives full access to the plugin plans.The Thrive membership or developer plan is available to Web designers.There’s full conversion analysis, reports, and metrics.Thrive Leads is easy to integrate into a WordPress website with the use of dedicated plugins.


It is only available for WordPress self-hosted sites.The user interface of the Thrive Leads which appears attractive tends to be confusing at times until you are familiar with it.

Which Is Best: OptinMonster Or Thrive Leads

Frankly speaking, if you are using any of the thrive themes product special a premium WP themes form them, then it would really awesome to go with thrive leads only. As you can easily integrate the plugin and enjoy all the benefits without any hassle.

If we are concerned about pricing, thrive leads is a clear-cut winner. As you can simply buy thrive leads for a single site by paying a one-time fee of $67 only.

But if you want to follow the recommendation of the top internet marketers and bloggers, then OptinMonster is the best solution for your online business to start building your first email list. Although they are a little costly, as you use this awesome tool you can easily understand the worth of your investment.

Another thing is that Thrive Leads will work like another WordPress plugin only, which needs a self-hosted WordPress site. But you’ll be able to use OptinMonster on any CMS such as Shopify, Prestashop, Drupal, etc other than WordPress.

  • In case you’re using another CMS, OptinMonster is probably a good solution for you.
  • You have a self-hosted WordPress website, then Thrive Leads is the best solution for building your email list.

So, read the comparison among OptinMonster vs Thrive Leads carefully and choose any one of them as they both are very powerful and have so many killer features to help you to grow your email list with time.

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