In this article, we are going to compare two of the most renowned social media scheduling tools, Tailwind Vs Hootsuite. Both these tools have exceptional features, but one is slightly better than the other. Therefore in order to find the best tool, a user must go through this article thoroughly. But if you are searching for Best Pinterest & Instagram Scheduler tool then I am going to tell which is best among Tailwind Vs Hootsuite.
- Best for small business, Bloggers & Internet marketers
- Easily schedule Pinterest, Instagram posts
- Detailed analytics and reporting
- Schedule an Entire Week of Pins in 20 Minutes Flat
- 60% Discount on Annual Plans
- They offer FREE Trial Version
- Manage multiple platforms like Twitter, Instagram, Facebook, LinkedIn, WordPress, Google Plus and Foursquare.
- Comes with Free & Paid Versions
- Collaboration options available
- Customised analytic reports & tracking system
- Little costly
Tailwind VS Hootsuite Comparison 2020
In this section, we will first give some information about Tailwind and Hootsuite before comparing them on the basis of some standard features. Finally, at the end of this article, a user will come to know which one of these two scheduling tools is the out and out winner.
What is Tailwind?
Tailwind is a marketing tool created specifically for Instagram and Pinterest. It is a perfect choice for bloggers, online businesses, and enterprises with online shops, and moreover, this tool can easily simplify the processes involved in social media marketing as well.
Through this tool, a user can get access to features such as content discovery, post scheduling, and conversation tracking. Moreover, it also helps a user to measure results in real-time so that a user can adjust their marketing strategies accordingly within a short span of time.
What is Hootsuite?
Hootsuite is a social relationship tool that empowers businesses to execute amazing social media strategies and activities across their organizations. Based in Vancouver, Canada, this famous software company has over 500 staff located in its various offices.
This company provides a freemium model which is utilized by at least 10 million users in over 175 countries. Moreover, Hootsuite also helps a user to use the social web to execute marketing campaigns, spot and grow their audiences, and even send them targeted messages via multiple channels.
Here is a quick comparison between Tailwind Vs Hootsuite.
|Features for Social Media Marketing||Tailwind offers social media marketing features like Schedule Posts, Competitor Analysis, Bulk Scheduling, Advanced Keyword Research, and API Access||Hootsuite also provides various social media marketing features like Schedule Posts, Bulk Scheduling, and API Access.|
|Pricing||The starting price of Tailwind is $15/month.||The starting price of Hootsuite is $19/month.|
|Customer support||A user can seek help from the customer support agents either by emailing their issues or by directly talking to them over the telephone.||Users can address their issues to the customer care agents by raising a ticket, or they can also seek help through the live chat option. Moreover, they can also inform their problems through email.|
|Instagram Management features||Tailwind offers various Instagram management features like Instagram Analytics and Reporting, Instagram Audience management, and Instagram Hashtag monitoring.||Hootsuite does not offer any Instagram management features.|
|Supported Devices||Users can run Tailwind on Windows, iPad or iPhone, and Mac.||Devices on which a user can run Hootsuite are Android, iPad or iPhone, and Windows Mobiles.|
Which Is Best: Tailwind Or Hootsuite
Features for Social Media Marketing
Tailwind comes with essential social media marketing features like Schedule Posts, Competitor Analysis, Bulk Scheduling, Advanced Keyword Research, and API Access. These features make Tailwind much more effective.
Hootsuite on the other hand also provides various social media marketing features like Schedule Posts, Bulk Scheduling, and API Access but it also lacks some of the key social media marketing features which users will generally find in Tailwind.
Winner: Tailwind slightly edges over Hootsuite in this category as Hootsuite lacks some of the key social media marketing features like Competitor Analysis and Advanced Keyword Research.
Price: How Much Does It Cost?
Tailwind offers three premium plans which are known as the Plus plan mainly suitable for small businesses and individual bloggers, the Professional plan and last but not the least the Enterprise plan. The plus plan starts at $15/month, and the cost of the Professional plan is $799/month.
Hootsuite provides four types of pricing plans, which are known as the Professional plan, team plan, business plan, and the final one is known as the Enterprise plan. The professional plan and the team plan cost $19/month and $99/month respectively, while on the other hand, the business plan costs $499/month.
Winner: In terms of pricing structure Tailwind is the winner as the starting price of Hootsuite is slightly higher than that of Tailwind.
Tailwind has an excellent customer support facility, and they always try to solve every single query of their customers within a short span of time which is one of the main positives of this social media scheduling tool.
A user can seek help from the customer care agents of Tailwind either by emailing their queries or by directly contacting them via the telephone.
The customer support facility of Hootsuite is as useful as that of Tailwind, or sometimes we can also say that it is slightly better than Tailwind as in Hootsuite a user can directly contact the customer care agents through live chats apart from emailing their queries or raising tickets.
Moreover, the customer support webpage contains various FAQs which provide essential information that generally solves most of the queries of their users.
Winner: Finally we can say that both have a reliable customer support facility as both of these tools supports live chat facility although at times users find the customer support facility of Hootsuite to be more useful that Tailwind because of the informative FAQ section of Hootsuite.
Helps in Instagram management
Tailwind comes with various exciting features, out of which Instagram management features are the most popular ones.
Some of the Instagram management features that this social media scheduling tools offers are Instagram Analytics and Reporting, Instagram Audience management, and Instagram Hashtag monitoring.
On the other hand, Hootsuite does not offer any Instagram management feature, which is one of the main disadvantages of Hootsuite when compared to Tailwind.
Winner: It is quite evident from the above information that Tailwind is the clear winner in this category.
Tailwind can be used on a number of devices and operating systems like Windows, iPad or iPhone, and Mac.
Just like Tailwind, Hootsuite can also be operated on several devices of different operating systems like Android, iPad or iPhone, and Windows Mobile.
Winner: In this category, both Tailwind and Hootsuite are the winners as both these tools can be used on a number of devices.
Conclusion: Which Is Best Social Media Scheduling Tool in 2020?
As promised at the beginning of this article, we have given an in-depth comparison between Tailwind and Hootsuite, two of the most popular social media scheduling tool.
Finally, at the end of this article, we can conclude that Tailwind and Hootsuite are almost equally effective, but Tailwind slightly edges over Hootsuite [Grab Special Tailwind Offer Now] because of the presence of some additional features like Instagram management and advanced Social Media Marketing features.